Demystifying Strategy: How to Become a Strategic Thinker

Demystifying Strategy: How to Become a Strategic Thinker
Author:
Pages:
336
Language
Published:
May 14th 2014 by Kogan Page
ISBN10:
0749465697
Genre:
Goodreads Rating:
3.00
ISBN13:
9780749465698

Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.

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